How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: EUROPEAN RESEARCH STUDIES JOURNAL
سال: 2020
ISSN: 1108-2976
DOI: 10.35808/ersj/1729